Writers want to use tactics that will catapult them to recognition, popularity, and respect in their specific arenas. Here are some tips how to do this efficiently.
- Test monthly with Google Analytics to see how our Twitter, Facebook, and LinkedIn audiences are coming and staying at the writer’s website. This is the best way to make sure that the bounce rate stays low. It is also a good way to find out if visitors are just staying to read the blog, if they click any links, and if they want to opt-in or buy. If the bounce rate is low, it means that the longer the target audience is on the site, the better chance for book and business sales.
- Make sure to educate by going online and putting up a website along with writing and using article marketing and social-media promotion. Follow how-to discussions, read a how-to book, listening to a how-to teleseminar.
- Use online marketing, especially regular blog and LinkedIn updates, as a way to go from unknown to known-and-respected. Focus on the goals that should be achieved: a promotion of a book in progress, a professional blog, or certain webpages targeted at drumming up business.
- The author himself is the ultimate expert for promoting the offerings. Writers need to spread the news about themselves -- and with LinkedIn and social media, it’s almost free.
- Writers need to invest in their books and businesses. Social-media marketing guarantees financial success (if done correctly). However, many mistakes are made unknowingly, so hire an expert for some good advice and SEO.