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Although there are several search engines that people use, none are even remotely as popular as Google (GOOG). People worldwide use Google to surf the Web. Google has become a facilitator of SEO, and it therefore makes sense to use some of the tools that Google provides to help SEO campaigns. Google likes SEO professionals to follow their guidelines, so using its tools helps in SEO campaigns. The first tool that seems like it would be the most obvious to use is the Google webmaster tools. This shows how a website is ranking in several different important SEO categories. It allows webmasters to perform a quick check of the index in Google, sets the rate of how many times that the googlebot will search a webpage, see the keywords that people are using to get to the website, and other important metrics for the website in general. The webmaster tools are essential for anyone that is serious about getting their website a proper ranking in the Google index. The Google Keyword tool is another useful tool that shows which search terms are the most popular in the niche that is being targeted. Using this tool, it is easy to set the direction of the online campaigns in a positive way. When examining the results of the tool, it is easy to find more keywords that can be used in campaign. These keywords might also start a whole new campaign that parallels the one that is already in process. It is also possible to place a competitor’s website into the tool and see which keywords they are targeting. Having that information can give a competitive advantage. Using some of Google’s office tools help to keep track of online campaigns. Tool such as Docs and Spreadsheets can ensure that the campaign stays on track. This is especially important when conducting more than one campaign a time. Google has a lot of tools can be used to help running an SEO campaign. If you are serious about SEO, it should really be checked out, together with an SEO company.