Twitter has announced that it is going to incorporate search functionality into its site. This means that users can easily obtain trending data for popular keywords, take a deeper look at the topics people are discussing in real time, and find answers to questions that others have already posed in spite of which side of the fence one stands. Twitter has set its eyes on the search market. Yahoo has also announced its partnership with Twitter, which means that the search engine can make the most of the social channel’s search engine, including incorporating good SEO practices. Google and Bing have also formed partnerships with Twitter, and the search engines will be including Tweets in their respective searches (both keyword-oriented as well as branded). But the algorithms of the main search engines tend to work in mysterious ways, which is a challenge to make the most of both Twitter’s maximum 140 characters and SEO. For starters, an organization or entrepreneur must choose a Twitter username that incorporates the name of the business. It must be unambiguous in defining the exact nature of the (online) business as well as using primary keywords in Tweets. Google will rank results based on the relevance and quality of Twitter followers as well as the number of followers accrued itself. Therefore, it is the quality rather than the quantity of followers on Twitter that counts. So be choosy who to follow. Google has figured out that although hashtags are a good way for Twitter users to find a particular topic, they’re often irrelevant. Companies must be careful, and use hashtags judiciously on Twitter. Now, Twitter can easily tie content to a location by using user profile settings or GPS since technology is advancing on mobile phones as well. This will result in more relevant information and ads on Twitter. Since Twitter provides in 140 characters or less, it’s a great resource for quick information searches. Twitter local allows users to see tweets from other Twitter users based on location. This also allows for users to see breaking-news events in a certain location (unlike Google).