Archive for category Industry News

Google Grabs Search-Engine Plink

Posted by in Industry News, The Future of Google on May 25, 2010

In a bid to expand its ever-growing power in the world of the Internet and technology, Google has acquired Plink, a British search engine. The amount has not been made public, but one would have to believe it the figure was an attractive sum, at least in the minds of Plink founders Mark Cummins and James Philbin, who launched the search engine only months ago. Surprisingly, Plink marks the first time that Google has acquired a British product of its nature, although it most likely won't be the last. While Google has certainly been successful in the conventional search-engine market, Plink adds a little twist to the game. Rather than using words or phrases as search subjects, Plink uses visuals instead. An example of the search engine's possibilities is its PlinkArt application, which is available on Google Android smart phones. Users can photograph a piece of art, submit it through a search query, and PlinkArt tries to find a match with actual data on the artwork. The work for Plink founders Cummins and Philbin has just started, however, as Google has requested their services in the further development of Google Goggles, an application that allows users to take photos with their mobile phones and then perform related searches for more information. Although the market for such an application might be somewhat limited compared to the mainstream, it should be interesting to see how Google tweaks and improves it in the future.

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Become a Speaker at SEO Conferences

Posted by in Industry News on May 23, 2010

Awhile back I had some interesting research done on upcoming online marketing conferences.  This list is the result of that research.   If a link was provided by the conference organizers for prospective speakers to submit topic, panel or whiteboard ideas  - I have included it in the list.  If you have additions, please let me know and I will be sure to add them in very soon.

SMX Advanced 2010

Conference Location:

Seattle Washington, USA

Date:

June 08, 2010 - June 09, 2010

Speakers are invited to submit a pitch via their website.

http://searchmarketingexpo.com/

SES San Francisco

Conference Location:

The Moscone Center 747 Howard St, 5th Fl San Francisco California, USA,

Date:

August 16, 2010 - August 20, 2010

Submissions to be a speaker at this event are possible through an online application.

http://www.searchenginestrategies.com/sanfrancisco/

SMX East

Conference Location:

Jacob K. Javits Convention Center, Manhattan New York, USA

Date:

October 04, 2010 - October 06, 2010

Speakers are invited to submit a pitch via their website.

http://searchmarketingexpo.com/east

Local Marketing Expo 2010

Conference Location:

Virginia Beach, VA, USA

Date:

September 26, 2010

Speakers are invited to submit a speaker request via their website

http://www.localmarketingexpo.com/

Marketing 2.0 Conference

Conference Location:

ESCP Europe University, Paris, France

Date:

March 22, 2010 – March 23, 2010

No information is given on their website for interested speakers.

http://www.marketing2conference.com/2010/about.php

Internet Marketing Conference (various venues for 2010)

Conference Location:

IMC Calgary March 16-17 2010

IMC Stockholm March 22,25 & 26

IMC Executive Vancouver April 14 2010

IMC Executive Copenhagen May 19-20 2010

IMC Helsinki September 15-16 2010

IMC Vancouver September 20,21,22&23 2010

IMC New York Mobile October 12-13 2010

IMC Barcelona November 3-4 2010

IMC San Francisco Creativity November 17th 2010

Speakers are invited to submit a speaker request via their website

http://www.internetmarketingconference.com/

2010 AMS (Academy of Marketing Science) Annual Conference

Conference Location:

Portland, Oregon, USA

Date:

May 26, 2010 – May 29, 2010

Speakers are to submit papers via their website

http://www.ams-web.org/cde.cfm?event=256278

OMMA Global

Conference Location:

Marriot Marquis, San Francisco

Date:

March 17, 2010 – March 18, 2010

Speaker proposals are no longer accepted

http://www.mediapost.com/events/?/showID/OMMAGlobal.10.SanFrancisco

Inbound Marketing Summit (various locations)

Conference Locations and Dates:

New Marketing Experience San Francisco, CA April 13, 2010

New Marketing Experience Dallas, TX May 26, 2010

New Marketing Experience Chicago, IL September 21, 2010

Inbound Marketing Summit Boston, MA October 6 - 7, 2010

No information is given on their website for interested speakers.

http://inboundmarketingsummit.com/

WOMMA SUMMIT

Conference Location:

Paris Hotel and Casino, Las Vegas, NV, USA

Date:

November 17, 2010 – November 19, 2010

Speaker information not clear on website

http://womma.org/events/november-17-19-2010-womma-summit-10/

AUSTRALIA

ad:tech Sydney

Conference Location:

Sydney Convention & Exhibition Centre Sydney, Australia

Date:

March 16, 2010 - March 17, 2010

Speaker info:

The ad:tech conference is 100% editorial content. Speakers are selected on their merit, insight, leadership and ability to share new research and metrics. ad:tech welcomes speakers from all brand categories, agencies, corporations and perspectives. An emphasis on case studies, whenever possible, is preferred and solution providers must bring a business or consumer-oriented brand client to be considered to speak.

http://www.ad-tech.com/sydney/adtech_sydney.aspx

SMX Sydney

Conference Location:

Sydney, Australia,

Date:

April 22, 2010 - April 23, 2010

Speakers are invited to submit a pitch via their website.

http://www.searchmarketingexpo.com.au/

The Internet Show

Conference Location:

Melbourne Convention and Exhibition Centre Victoria, Australia, 2060

Date:

April 13, 2010 - April 14, 2010

No indication on website is given as to if interested speakers could submit a pitch

http://www.internetshow.com.au/index.stm

DUBAI

Click Marketing Summit

Conference Location:

Grand Millennium Hotel, Dubai, UAE Dubai, United Arab Emirates

Date:

June 20, 2010 - June 23, 2010

No indication on website is given as to if interested speakers could submit a pitch

http://www.clickmarketingsummit.com/Event.aspx?id=281774

CANADA

SMX Toronto

Conference Location:

33 Gerrard Street West Toronto (Downtown), Ontario Toronto, Canada, M5G 1Z4

Date:

April 08, 2010 - April 09, 2010

Speakers are invited to submit a pitch via their website.

http://www.searchmarketingexpo.ca/toronto/

SES Toronto

Conference Location:

123 Queen Street West Toronto, Ontario Toronto, Canada, M5H 2M9

Date:

June 09, 2010 - June 11, 2010

Submissions to be a speaker at this event are possible through an online application.

http://www.searchenginestrategies.com/toronto/index.php

INDIA

Great Indian Developer Summit 2010

Conference Location:

J. N. Tata Auditorium National Science Symposium C Bangalore, India

Date:

April 20, 2010 - April 23, 2010

No indication on website is given as to if interested speakers could submit a pitch

http://www.devmarch.com/developersummit/index.html

SINGAPORE

Search Engine Marketing with Social Media Workshop

Conference Location:

26 - 27 March 2010, M Hotel, Singapore & 29 – 30 M Hong Kong, Singapore, 068808

Date:

March 26, 2010 - March 30, 2010

Speakers are invited to apply via their website.

http://www.conferences.com.sg/conf-SPR10.htm

UNITED KINGDOM

Internet World 2010

Conference Location:

Earls Court 2, Warwick Road London, United Kingdom, SW5 9TA

Date:

April 27, 2010 - April 29, 2010

No indication on website is given as to if interested speakers could submit a pitch

http://www.internetworld.co.uk/

eMetrics Marketing Optimization Summit

Conference Location:

61 – 65 Great Queen Street London, United Kingdom, WC2B 5D

Date:

May 17, 2010 - May 18, 2009

Speaker submission form available on the website.

This summit is also happening in:

Madrid – Sept May 31, 2010 (submission close date)

São Paulo – August April 30, 2010 (submission close date)

Stockholm – September 27-28 June 30 (submission close date)

Washington DC – October 19-23 June 30 (submission close date)

http://www.emetrics.org/london/

SMX Advanced London

Conference Location:

61 – 65 Great Queen Street, London London, United Kingdom, WC2B 5D

Date:

May 17, 2010 - May 18, 2010

Speakers are invited to submit a pitch via their website.

http://searchmarketingexpo.com/london

Online Marketing Show

Conference Location:

Grand Hall Olympia London, United Kingdom, W1F 7AX

Date:

June 29, 2010 - June 30, 2010

No indication on website is given as to if interested speakers could submit a pitch

http://www.onlinemarketingshow.co.uk/default.aspx

a4u EXPO

Conference Location:

Munich, Germany and London

Date:

Munich, Germany 17–19 May 2010

12–13 October 2010 in London

Speaker submissions to be handed in via their website

http://www.a4uexpo.com/london/

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Inbound Marketing: Get Found Using Google...Review

Posted by in Industry News, Internet Marketing Books on October 15, 2009

Brian Halligan and Dharmesh Shah have teamed up to write a new book on internet marketing entitled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Together they co-founded Hubspot, a leading internet marketing SaaS platform to help businesses manage all their marketing activities online. To me, this information isn't entirely new - it has been well covered on the Hubspot website and blog. What is new, I believe, is the appearance of the ideas, principles and tactics that Halligan and Shah espouse in one centralized, hard cover book. Just like when David Meerman Scott penned The New Rules of PR and Marketing and changed the online PR game, this book deserves to reach a wide audience of marketers looking to stretch their budget, gain brand awareness, establish thought leadership, future proof their internet marketing activities and ultimately, create the absolute best website in their respective niches. Halligan and Shah contend that in order to connect with customers online, customers need to be pulled in with remarkable content, decent SEO, regular and meaningful social media engagement, and clear calls to action - instead of relying on old style interruption based, big budget advertising techniques like direct mail, radio, television, trade shows and trade mags. So far, so good, right? Their thesis absolutely hangs on the idea that remarkable content must be created. If you can't write great content, you can't succeed. This content will drive brand awareness, fulfill searchers needs as they gather information about products and services and most importantly garner increasing visitors and backlinks to your website. According to Shah and Halligan, Google rewards sites with the best, highest quality links (i.e. endorsements to rank) pointing back to the site from other third party sites. This, of course, is not a revelation in the eyes of any SEO guru (nor did they intend it to be a revelation). However, what is important here. if you read between the lines, is that the authors are saying that artificial link building is a waste of time or at least an activity of secondary importance. Thus, if your site isn't generating links on it's own by - your site is just not remarkable enough in terms of content, value proposition and positioning to earn a backlink. This is an interesting idea for sure and one I've blogged about recently (Content Isn't King, It's the Crown Prince). Thus, without this dedication to content creation, link growth can't occur. Link growth is the foundational piece for most truly successful websites. This is 100% true. To attract links in 2009, 2010 and beyond - you'll need truly great tools, features and content on your website. Without links, your site can't possibly play in any competitive online neighborhood. Plus if you're building crappy links (or your SEO agency is) you won't be able to compete against an aggressive inbound marketing strategy pursued by a competitor as laid out by Halligan and Shah. Clearly, this inbound strategy is very future oriented and requires aggressive, dedicated marketers to properly implement. The book also, I believe, will help to put to bed the ideas that internet marketing is easy and that SEO is trickery. Successful internet marketing is tough, ongoing work that requires new skills, new rules and a dedication to creating the absolute best website in your niche and working tirelessly off=site to engage customers via social media. If you've the read the book, I'd love to hear what you thought, so please leave a comment below. Great comments will be given a "do follow" link.

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